I help fitness businesses find what's holding back their growth. And fix it.
25 years on both sides of the industry. On the gym floor as an operator, and in the boardroom scaling global fitness tech. I know where the opportunities and leaks are because I've seen them from every angle.
Not a generalist.
I'm not the smartest person in the room on any one thing. I know a little bit of everything, which means I can see the whole picture clearer than someone who only knows one thing deeply.
Not a specialist.
I've done every job on the gym floor. I've owned my own studio. And I've spent 13 years scaling software and payments businesses with the fitness industry as the customer.
Something rarer.
I bring lived experience as an operator and executive to every client engagement.
That combination doesn't exist anywhere else in Australia.
WHO I WORK WITH
You're profitable. Not enough.
- Fix the P&L leaks you can’t see
- Get your tech stack working for you
- Sales & retention working together
- Replace lagging indicators with leading ones
- Scale, acquire or franchise
- Pre-sale readiness when you’re ready to exit
You've built. Now grow & scale
- A repeatable GTM framework that gets you into market & scales with you
- International market entry without the expensive guesswork
- Positioning that cuts through in a crowded market
- Cashflow visibility & capital planning before growth outruns your runway
- Commercial advisory from someone who’s been your customer